Volkswagen North America named Johannes Leonardo lead creative agency in February 2019. In March 2019 I was brought on to Project Managing table stake launches and operationalize the account internally and externally.
Over the course of five months, I managed all timelines and launches of various product spots, integrated brand platform “Drive Bigger” campaign and operationalizing workflow with interagency partners and client.
Press:
ADAGE:
https://adage.com/article/cmo-strategy/why-vw-bringing-its-emissions-scandal-again-new-ad/2175451
FASTCO:
DESIGNBOOM:
NEW YORK TIMES:
https://www.nytimes.com/2019/06/05/business/media/new-volkswagen-ad-campaign.html