Meghan Hayden

Produced a limited edition skincare duo on behalf of Glossier with stylist, Lilli Millhiser in her Brooklyn apartment.

I was tasked with managing the full project lifecycle, from marketing kick off, shoot production and post deployment coordination.

In collaboration with Nike’s launch on Shopspring.com we partnered with The Florida Project star, Bria Vinaite to curate a wearable streetstyle sneaker collection. The shoot came together in less then 72 hours due to schedules. I was responsible for budget approval, talent acquisition, converting a multipurpose room into a wardrobe studio, and overseeing final delivery on all post production assets.

/ Photography: Kimber Capriotti
/ Creative DirectIon: Helen Kim
/ Styling: Laura Pritchard
/ H&MUA: Michael Hanz
/ Copy: Olivia Lanier
/ Editorial: Katie Tobias / Jacqueline Sumsky

/ Photography: Emily Soto
/ Creative DirectIon: Helen Kim
/ Styling: Tatiana Cinquino  
/ H&MUA: Miriam Robstad
/ Copy: Olivia Lanier

Spring trends refreshed was focused on clean lines and colorways.

/ Photography: Blessing Marie
/ Creative DirectIon: Helen Kim
/ Styling: Tatiana Cinquino  
/ H&MUA: Michael Hanz
/ Copy: Olivia Lanier
/ Location: Vandervoort Studio

/ Photography: Blessing Marie
/ Creative DirectIon: Helen Kim
/ Styling: Tatiana Cinquino  
/ H&MUA: Michael Hanz
/ Copy: Olivia Lanier
/ Location: Vandervoort Studio

/ Photography: Jens Ingvarsson 
/ Creative DirectIon: Helen Kim
/ Styling: Tatiana Cinquino  
/ H&MUA: Kim White

/ Photography: Ricardo Baes
/ Creative DirectIon: Helen Kim
/ Styling: Tatiana Cinquino  
/ Hair Artist: Helen Reavey
/ MUA: Shayna Goldberg 
/ Copy: Shani Silver

/ Photography: Chelsey Croucher 
/ Creative DirectIon: Helen Kim
/ Styling: Tatiana Cinquino  
/ H&MU: Michael Hanz
/ Copy: Shani Silver

/ Photography: Chelsey Croucher 
/ Creative DirectIon: Helen Kim
/ Styling: Tatiana Cinquino  
/ H&MU: Michael Hanz
/ Copy: Shani Silver

With over 1,500 brands featured on Spring across women, men, beauty, home, lifestyle and kids we shot still life imagery on a monthly basis. I was responsible for collaborating with design on creative direction, product pulls and managing the sample procurement and return process with the brand partnership team.

/ Photography & Creative Direction: Samara Grossman

/ Photography: Manolo Campion
/ Creative DirectIon: Helen Kim
/ Styling: Tatiana Cinquino  
/ Hair Artist: Ayumi Yamamoto
/ MUA: Andie Markoe Byrne
/ Copy: Shani Silver
/ Editorial: Gill Gorman Round

In celebration of Spring’s app relaunch, we developed a multi-channel campaign across app, web, email, social and PR. The app helps customers discover shopping tailored to their personal style using ai technology. We featured Marcel Floruss of One Dapper Street and actress Coco Baudelle showcasing the best of our app in the #ThisIsPersonal film.

/ Production agency: Matte Projects
/ Storyboard: Shani Silver
/ Fashion Partnerships: Olivia Perez
/ Social: Vincent Balducci
/ CMO: Rob Willey
/ CCO: Gill Gorman Round
/ Creative Direction: Rebecca Chriqui 

Concepted and collaborated with design department on various Spring Promotional site-wide events during various retail holidays. My responsibilities ranged from scoping concepts, sourcing materials, spray-painting props, managing timelines and creative approvals.

/ Photography: Chelsey Croucher
/ Creative DirectIon: Alex Gelber 

To celebrate the launch of Spring’s new personalized mobile shopping algorithm launch I partnered with the business intelligence, product design and creative team on mapping out the users on-boarding journey.

/ Production agency: The Line
/ Photography: Ricardo Baes
/ Styling: Katelyn Gray
/ CPO: Gannon Hall
/ CMO: Rob Willey
/ CCO: Gill Gorman Round
/ Creative Direction: Rebecca Chriqui
/ Copy: Shani Silver

In an effort to showcase our brands and still life outside of the norm the team concepted a shoot based off optional illusions and reflections. My role was to asses feasibility across photographer and creative and source talent, materials and proper brand colorways for the shoot.

/ Photography: Chelsey Croucher
/ Creative DirectIon: Samara Grossman
/ Prop Styling: Angela Campos

Managed pre and post shoot production, location scout and oversaw all campaign deliverable across email, social, web, and app.

/ Photography: Felix Wong
/ Styling: Melissa Levy
/ MUA: Shayna Goldberg
/ Copy by: Shani Silver
/ Editorial by: Gill Gorman Round
/ Art Direction: Rebecca Chriqui 

Sole producer of photoshoot for Spring's trend campaign supported across web, app, social, and print. The trends feature bold stripes, romantic styles, florals, pops of color and beach to street.

/ Photographer: Kate Owen
/ Art Direction: Rebecca Chriqui
/ Stylist: Connie Berg
/ MUA: Kim White
/ Copy: Amy Lieberthal
/ Editorial: Melissa Liebling-Goldberg 
/ Location: Witness Apt

Concepted and collaborated with design department on. My responsibilities ranged from scoping concepts, sourcing materials, spray-painting props, managing timelines and creative approvals.

/ Photography: Chelsey Croucher
/ Creative DirectIon: Alex Gelber 

Spring concepted a 2016 Holiday campaign based on nostalgia and Rediscovering the journey of the holidays. For seven weeks we launched approximately 10 new gift guides associated with the weekly theme, from classic stocking stuffers to unexpected gifts for your pet. I was responsible for the pre and post production of all editorial and still life content, talent, set design, budget negotiations, and managing the 360 holiday campaign timelines.

/ Photography: Torkil Gudnason
/ Styling: Ivan Tuskan
/ Creative DirectIon: Rebecca Chriqui
/ Editorial by: Melissa Liebling-Goldberg
/ Still Life Styling by: Astrid Chastka
/ H&MUA: Kim White
/ Copy by: Amy Lieberthal

Fall Trends Editorial 2016

Produced Fall trend campaign supported across web, app, social, and print. Responsible for scoping budget, talent, and bringing the set design to life through sourcing seamless backdrops, custom risers, in addition to managing timing on set and post production retouching, delivery and invoices.  

/ Photographer: Torkil Gudnason
/ Creative Direction: Rebecca Chriqui
/ Stylist: Ivan Tuskan
/ H&MUA: Dylan Hanson
/ Copy: Chris Diken + Amy Lieberthal

In support of International Women's Day and launch of our philanthropic series #SpringStories. Spring partnered with 33 of our female-founded brands for a one day shoot with renown photographer, Diego Uchitel. In partnership with I AM THAT GIRL and Creative Causes, Spring set up philanthropic shops for consumers to donate to each individual designer as a #PledgeforParity with all proceeds donated to I AM THAT GIRL. I was responsible for coordinating talent availability, producing onset, retouching distribution, shop set up and creative approvals across internal teams and affiliated partners.

/ Photographer: Diego Uchitel 
/ Copy: Chris Diken + Amy Lieberthal
/ Brand Curation + Editorial: April Uchitel 

In order to generate buzz for the launch of Uniqlo on Spring and in celebration of Spring becoming Uniqlo's first third-party retailer, the team concepted and produced a series of events at SXSW. To get the word out about the launch, Spring created a cobranded #SXSVest experience by relocating a popsicle truck every evening to a SXSW hot spot and passing out Uniqlo vests, custom Pintrill pin packs and popsicles at SXSW. I was responsible for overseeing the creative deliverables and production timelines in addition to liaising with our producer on location in Austin on confirming inventory and arrival of all event materials.

Innovation Overload (G12)

To promote the launch of BMW’s flagship 7 Series sedan. I was responsible for producing the 360 launch and toolkit for North America.

Specifically, I created and managed the project timeline, scope, client approvals and coordinating across internal print producers, web developers, broadcast producers, paid partnership with Uber and media agency in order to launch on time and on budget. 

The end result:

A partnership with Uber giving free rides to customers in Miami, LA, Chicago and NYC to generate buzz before the actual launch. This was the first time Uber partnered with an automaker on a release of a new make/model ahead of a retail launch.

A social microsite called Innovation Overload, featuring a series of shareable loops and gifs, showing off the never-ending amount of innovations and details found in BMW's flagship sedan.

BMW’s 360° Tour of Tomorrow. highlighting an interactive tour on the launch page to essentially try before you buy.